Online ads help pregnant smokers quit

Online ads help pregnant smokers quit

Online ads encouraging pregnant smokers to take up stop-smoking support could be more effective at reaching women than advice delivered in a clinical setting - according to new research involving the University of East Anglia. A new NIHR-funded study reveals that commercial online advertising about cessation support could engage large numbers of women earlier in their pregnancies, and at a lower cost. The study, led by the University of Cambridge, in collaboration with UEA and the University of Nottingham, is the first to investigate online uptake of cessation support among pregnant smokers. Reducing smoking prevalence in pregnancy is a key...

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